If you own a business, chances are you have a website. If not, you should probably change it soon. As a matter of fact, people don't want to go to the store or ask for information. Without a strong online presence, your chances of winning new customers are very slim. The website makes it very easy and convenient for customers to find information directly from their mobile phone, tablet or computer. See what happens when you're one of the few businesses without a website.
Suppose you run a Mexican restaurant. A potential new customer, let's call her Stacy, she's craving Mexican food. She decided to look for restaurants near her. She may see your business on a map and you may have her Google My Her Business, but when she tries to search specifically for you, she can't find your website . If Stacey has never dined at your restaurant, she will almost certainly look elsewhere to find something on your website and menu page. She lost potential clients because she doesn't have a website. It's time to change that.
Let's say you have a website. It's certainly more advantageous than a business without a website, but it's also important to evaluate the effectiveness of your website. Having an online presence does not mean that you have a strong online presence. It's time to take a look at all your websites and determine what can be updated, modernized, or streamlined. Let's get into it.
What about your landing page?
Landing pages differ from websites in that they are typically standalone pages intended for lead generation. Landing pages are especially useful when it comes to advertising, as they direct interested consumers to the product or service they want to learn more about. If you run an ad about tacos at a Mexican restaurant, people who love tacos will take notice. Instead of directing them across your site, you can create a separate landing page dedicated to the different types of tacos you serve. In this way, customers can learn more about what they are interested in without having to comb through information they do not need. The actual landing page should be a fillable form. This allows us to collect information from people who have a clear interest in a particular part of your business.
It's important to note that the above is the true idea of a landing page, but some people now call any landing page a landing page. The new thinking means that any page to which people are directly redirected is considered a landing page. So if you direct an ad to a "Our Services" page, that page can be considered a landing page, even if it's part of a larger website.
Are you looking for someone to design a website for you? Call the BusySeed team. We are a professional digital agency recognized by DesignRush for web development work.DesignRush ranks digital agencies against rigorous criteria and is recognized as one of the best performing website development teams I am honored to have been nominated. Among the more than 5,000 distributors included in the list, DesignRush is featured on the home page. Working with us to grow your online presence will give you a top-notch website.
Sunday, January 22, 2023
5 websites for you to follow in 2023
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