Keywords and descriptions

Unless you’re totally new to web design, it’s likely you’ll be aware of the keywords and
description meta tags:
<meta name="keywords" content="keywords, separated, by, commas" />
<meta name="description" content="A short description about the Web
å site" />
The first of these tags, keywords, should contain a list of words that users might type into
a search engine to find your site. Because of abuse (websites including thousands of words
in the meta tag content, in order to try and create a catchall in search engine results
pages), such lists are rarely used these days. Instead, search engines tend to look at the
entire content of a page to determine its relevance to someone’s search. If you choose to
include this element in your web page, 30 or fewer words and short phrases are sufficient.The contents of the description’s content attribute are returned by some search engines
in a results page along with the web page’s title. As with the title, keep things succinct,
otherwise the description will be cropped. Most search engines display a maximum of
200 characters, so 25 well-chosen words are just about all you can afford.