Convey the Mood with the Right Font

The right font for the right job communicates with the user instantly. Your text is the first ingredient
to appear as the page is downloaded, and it can instantly tell the user whether the web
site is serious or friendly, modern or traditional, formal or casual. Do you want the web site to
give the impression of a newspaper or journal, newsletter or fact sheet? If you do not want to
convey such an authoritative standpoint, then maybe something humorous or light-hearted is
needed? Choosing the right font or combination of fonts is key to creating the right impression
from the outset.